This was one of the most complete production experiences I've had — handling everything from the initial concept and script through to on-set direction and final edit. The project involved two social media reels for SHARE Rent A Car, each targeting a different audience: individual customers and corporate clients.

Both reels were built around real insight. The individual reel spoke to the everyday person who just wants something simple and hassle-free. The corporate reel addressed the working professional who needs to lead, not drive. I wrote the scripts, developed the full visual storyboards, coordinated the shoot with the model and videographer, directed on set, and worked closely with the video editor to finalize both pieces.